Analyse real world problems and propose solutions to a company to address their current objectives and present as a marketing strategy report. The report included an industry overview, product description, analyses of the marketing environment, marketing strategy and marketing mix; and was part of the Marketing unit.
The topic was Medibank Private re-launching its’ pet insurance product to appeal to various target segments. The company planned to offer customers the option to combine their pet insurance with pet well-being and grooming treatment so that members can get more benefits from the insurance plan.
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|Score and Feedback|
|Overall Score||*||76.9 points|