Marketing Strategy Report

Task overview

Analyse real world problems and propose solutions to a company to address their current objectives and present as a marketing strategy report. The report included an industry overview, product description, analyses of the marketing environment, marketing strategy and marketing mix; and was part of the Marketing unit.

The topic was Medibank Private re-launching its’ pet insurance product to appeal to various target segments. The company planned to offer customers the option to combine their pet insurance with pet well-being and grooming treatment so that members can get more benefits from the insurance plan.

 

Results

Overall score

Overall Score N
0 or more
P
50 or more
C
60 or more
D
70 or more
HD
80 or more
Score and Feedback
Overall Score       * 76.9 points

 

View the Medibank Pet Insurance Marketing Strategy Report PDF